Belajarlagi HQ explains why Yakult boss still uses Yakult lady for 'door to door' selling strategy KossyDerrickBlog KossyDerrickEnt

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Friday, June 10, 2022

Belajarlagi HQ explains why Yakult boss still uses Yakult lady for 'door to door' selling strategy

Information reaching Kossyderrickent has it that Belajarlagi HQ has explained why Yakult boss still uses Yakult lady for 'door to door' selling strategy. (Read More Here).

Belajarlagi HQ reveals:

"Yakult ini pake strategi "jadul" yg door to door buat jualan produknya. Ngerasa kasihan liat Yakult lady capek keliling rumah ke rumah. Tapi di sisi lain ternyata Indonesia jadi pasar tersuksesnya Yakult.

Ada 3 hal kenapa doi tetep pake strategi marketing yg lawas ini. A thread. 3/ Combine strategy

"Mereka juga maksimalin strategi digital kok, aktif juga di media sosial & digital ads.
Mereka combine strategi tradisional - digital biar juga bisa jangkau konsumen muda. Apalagi trend minuman kekinian yg dicampur Yakult cukup bikin salesnya naik kemaren.

"Menurut kalian masih relevan ga nih strategi door to door nya yg dipake Yakult ini? Btw kami biasanya nulis 2-3 thread/week tentang digital marketing dan case study dari brand lokal. Silahkan follow @belajarlagiHQ dan nyalain notifications ya biar ga ketinggalan thread selanjutnya."

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