Information reaching Kossyderrickent has it that Taylor Swift posted a new TikTok video showing the making of TS midnight with Jack Antonoff, confirming he helped produce the album.
Then, earlier week, Target announced an exclusive Midnights: Lavender Edition, also selling at $29.99.
The fun doesn’t end there. Put them all together, spin them around, and your collection becomes a TayTay clockface.
“Alright I’ve been wanting to show you this for a while,” Swift says in a new video shared to her social media accounts. “So we have four different covers for the Midnights album. And if you turn them over, there is obviously a back cover to each one of them, they’re each different. What I wanted to show you is that if you put all the back covers together, she’s a clock. It’s a clock. It’s a clock, it makes a clock. It can help you tell time.”
Swift used her platform at the 2022 VMAs to announce her time-themed 10th studio album, which she revealed as she accepted the Moon Person for video of the year.
“I thought it might be a fun moment to tell you that my brand new album comes out Oct. 21,” she said at the time.
Later that evening — at midnight, of course — she confirmed the release on social media and her website. The set, as Swift described them via Instagram, will contain “the stories of 13 sleepless nights scattered throughout my life.”
Midnights is “a collection of music written in the middle of the night, a journey through terrors and sweet dreams,” she explained. “The floors we pace and the demons we face. For all of us who have tossed and turned and decided to keep the lanterns lit and go searching – hoping that just maybe, when the clock strikes twelve… we’ll meet ourselves.”
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