Five years ago, Rihanna launched the beauty brand with the ethos of “Beauty for All.” The initial launch was met with adoration and praise for its diverse and extensive range of shades. Everyone could find their perfect shade match, which for many beauty lovers was a very rare feeling.
"I made Fenty Beauty for everyone. You don't even understand how happy it makes me when I hear stories from the past five years about people finally finding their perfect shade match and seeing how much fun they are having expressing themselves with color. I'm so excited to give our Fenty Fam the chance to be in a campaign — I want to see those Fenty Faces,” Rihanna said about Fenty's TikTok competition in a press release.
Besides being featured in a campaign, the selected winner will get to travel to two major brand events in 2023, courtesy of the Fenty Family. (Hanging with the Fenty Family catching Fenty Flights has a ring to it.) The selected face will also receive the latest launches for themself and a friend and will be fully stocked with the Fenty Beauty, Fenty Skin, and Fenty Fragrance essentials for the entire year. (Essentially, the winner will be in their Fenty Bag for 365 days!).
Fenty Beauty is looking for its new face and it could be you!
On September 29, Rihanna’s brand launched its first-ever nationwide competition looking for the ultimate FBF (Fenty Beauty Fan.) The contest is taking place on everyone’s favorite social media platform, TikTok, and will give fans a chance to show their admiration for the brand and highlight why they should be the face of Fenty’s upcoming 2023 campaign.
To enter, all you need to do is:
Follow @fentybeauty on TikTok
Post a video on your own TikTok account showing off “your beauty energy” and your favorite makeup looks
Use the hashtag #TheNextFentyFace and tag @fentybeauty in the caption.
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