The New York Times name Kendrick Lamar as the "greatest" rapper of this generation

Information reaching Kossyderrickent has it that The New York Times name Kendrick Lamar as the "greatest" rapper of this generation.

Drake, J. Cole, and Kendrick Lamar were three of the best-selling rappers of the 2010s. They released their debut albums in succession (2010, 2011, and 2012), and the age difference between the iconic emcees is only two years. Each of the thought-provoking recording artists has Grammy awards on their resume, with legions of fans who will vouch for their superiority as lyricists. However, when it comes to the writers and editors at the prestigious New York Times platform, they have determined that Kendrick Lamar reigns supreme, which is quite the accomplishment considering that hip-hop outlets based on the East Coast have historically heaped such praise on rappers in their region, for the most part.

The Compton, California native was recently interviewed by New York Times alongside his long-time collaborator, Dave Free, who has been instrumental in the creative and aesthetic aspects of the rapper's music videos for nearly a decade. Among the topics that were broached were their working relationship and the new direction of Kendrick Lamar's artistry.

It's been nearly a decade since Kendrick Lamar crowned himself "King of New York" on a song called "Control (HOF) by Big Sean. The crown sits firmly on his head as his work evolves and his music catalog expands well into the 2020s.

During the conversation, Lamar stated that he expressed himself the best on his latest album “Mr. Morale & The Big Steppers“. “I’ve never expressed myself the way I expressed myself on this album,” HE said. “From the moment I started picking up a pen and started freestyling. This was the moment that I was trying to get to without even knowing at the time.”

The rapper again touches topic of him not using the social media. “My social media, most of the time, is completely off,” he told NYT. “Because I know, like … I can easily smell my own [expletive]. I know. … Like, I’m not one of those dudes that be like, Oh, yeah, I know how good I am, but I also know the reason why I’m so good is because God’s blessed me with the talent to execute on the talent, and the moment that you start getting lost in your ego, that’s when you start going down.”