Taylor Swift will collaborate with the cosmetic brand 'Rare Beauty' This Summer

Taylor Swift will collaborate with the cosmetic brand 'Rare Beauty'. This Summer.

Rare Beauty is estimated to reach $1 BILLION of dollars made Only from reported social media by the end of 2023.

It feels like there’s not a day that goes by without a celebrity launching their own beauty brand. What once excited and intrigued me now has me mentally shouting, “why, God, why?”. It sounds dramatic, but when you realise that we live in a world with Robbie Williams launching a skincare line, you know somethings gone awry (no shade to Rob).

I’ve diagnosed myself with ‘celebrity beauty brand fatigue’, and I doubt I’m the only one. Amidst all the questionable namesake brands, was Rare Beauty.

On August 28, just three days before the reveal of Rare Beauty, I had the opportunity to sit down to a virtual interview with Gomez herself. I admit, I had the same thought a lot of people might be thinking—not another celebrity beauty brand. But within the first minute of listening to Gomez gush about the brand, it became extraordinarily clear that she poured her entire soul into these little rounded-top vials. With Rare Beauty, Gomez wanted to create a beauty brand for everyone. That's why she launched with 48 shades of foundation (and concealer), and formulated each product with ease of use in mind. "The texture of my entire line is very flexible," she said during our interview. "You can move it around; I wanted every single person to be able to find their perfect shade." You don't have to be a makeup artist to use these products or to identify your perfect shade; you can just focus on being you.

And while the price point is fair, you can feel good about every purchase knowing that it's going towards the $100 million that Gomez has pledged to raise for mental health services over the next 10 years via Rare Beauty's Rare Impact Fund. "I have struggled very openly about anxiety and depression and mental health," Gomez said. "[But] the time that I've taken for myself has actually just reflected in everything that I've been releasing. I don't know if anyone can tell or cares but you can just see the amount of happiness that I have with what I'm given and what I'm blessed with." If anything is reflected in Rare Beauty, it's Gomez's care and intentionality—her way of identifying a gap and filling it with something rare and luminous.