Today, the 67-year-old Cornell-educated engineer is still at it. He has 9.2 million followers on TikTok, with his most popular videos 13 to 90 seconds long. No problem for Nye. On his Emmy award-winning show of the 1990s, he had a rule that no bit could last more than a minute and 49 seconds. “What I used to tell people before TikTok, before the internet, was—watch yourself next time you’re in the dentist’s office, when you pick up that magazine or, nowadays, pick up your phone. Notice how fast you scroll through it,’’ Nye says. “A minute and 49 seconds is actually pretty good.”
Michael Moe, founder and CEO of GSV Holdings, a venture capital firm focused on edtech and workforce training, calls it the “Hollywood meets Harvard” model. GSV has promoted that, along with a related theme it calls “Invisible Learning”—where learning is subtly embedded in other entertaining activities. “Given the statistically shorter attention span of Gen Z, learning should look more like TikTok than textbooks,’’ Moe wrote on Medium.
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