TikTok is one of the most used apps in the world, and not only does it entice adults from the many content available on the platform, but also children who are aged 13 and below. The TikTok experience is something that can keep people on the app, scrolling through videos, or making content, but its CEO shared that it is a platform that keeps children safe with its restrictive content.
Back in 2020, TikTok introduced a new feature for parents and guardians to help ease their worries for their children who are below 13 and are using the short-video platform. This is the "Family Pairing" feature that is available in the Settings of the application, where adults may set it up to customize the safety parameters and access of their ward.
Moreover, this feature may be done on both the parent's and child's devices, so that they may continue monitoring more of the accessed content.
According to an interview with Shou Zi Chew, current TikTok CEO, the Family Pairing feature gives parents many tools to help them manage their children's experience on the app. Additionally, children who are below 13 in the United States have a "very restrictive version" of the app. Capitol Hill in Washington, DC, on September 14, 2022.
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In Silicon Valley, it's common for tech CEOs to be household names and the faces of the company's they lead. Mark Zuckerberg is synonymous with Facebook and Jack Dorsey was the bearded face of Twitter, before Elon Musk acquired it. But Chew, who took over as TikTok CEO in April 2021, has largely stayed out of the spotlight at a time when the app he leads can't seem to avoid it.
After averting a threat of a ban in 2020, TikTok has increasingly found itself under scrutiny from state and federal lawmakers in the United States over concerns about its ties to China through its Chinese parent company, ByteDance, as well as over fears that it could have a harmful impact on younger users.
Some US lawmakers have once again renewed calls to ban the app outright, while the Biden administration is still said to be negotiating with TikTok over a deal to let it continue to operate in the United States. Meanwhile, officials in the European Union have also begun toughening their rhetoric toward TikTok.
That could put greater pressure on Chew. Already, he has had to respond to pointed letters from US senators, and just last week he made the rounds in Brussels to meet with EU officials. At the same time, Chew, who previously was CFO of ByteDance, is reportedly constrained in how much control he has over TikTok and how much power rests with its parent company.
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