Two of Twitch and YouTube’s biggest stars, Kai Cenat and IShowSpeed, are joining forces for a new, and exclusive, livestreaming deal on Rumble. The pair, for now, will still continue to stream on their own platforms too, but this deal could be a sign of things to come.
Kai Cenat is currently the fourth most-subscribed to streamer on Twitch, and still holds the record for the most subs at one time. Equally, IShowSpeed commands a massive audience on YouTube, while he continues to serve a permanent ban from Twitch.
Being able to have full creative control was important for us,” said Kai Cenat. “I’m grateful that we get to do what we always do and combine audiences on a new level with Rumble.”
“We are very excited to partner with Rumble on this show,” added IShowSpeed. “We know our fans are going to love what we have in the works, a few surprises, plus it’s always a crazy time when me and Kai are together.”
Despite their success, the pair have faced repeated moderation actions against their accounts. Speed is believed to be on his ‘final strike’ on YouTube following previous bans. His most recent came on February 27, for “spam or deceptive practices.”
And for Kai, despite his hugely successful subathon, where he broke the sub record, his channel was banned for seven days after a GTA stream. He threatened to leave the platform if banned again.
“This is a historic moment. Something that was nearly impossible a year ago is now a reality today. As we look ahead to expand our audience and content offerings, Rumble is excited to have two of the top content creators on our platform,” said Rumble Chairman and CEO Chris Pavlovski. "Both Speed and Kai have done something that could change the landscape of the internet forever and we’re looking forward to what’s to come of this partnership.”
In May 2022, Kai released the song “Bustdown Rollie Avalanche,” featuring NLE Choppa, which coincided with the significant growth of his Twitch channel. Within six months of beginning his streaming career, Kai had grown into one of the most-watched creators overall, and the most-watched Black creator, on Twitch.
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