Larry Rudolph, Britney Spears’ previous manager, is now managing Kim Petras KossyDerrickBlog KossyDerrickEnt

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Saturday, May 6, 2023

Larry Rudolph, Britney Spears’ previous manager, is now managing Kim Petras

Larry Rudolph, Britney Spears’ previous manager, is now managing Kim Petras..

Primary Wave Music has announced the addition of Clive Black, who will focus on the types of catalog acquisitions the company has done with songwriters including Stevie Nicks, Bob Marley and Bing Crosby for Primary Wave IP Fund 3.

Veteran music manager Larry Rudolph has launched a new company, 724 Management, which will extend his affiliation with Live Nation. The 724 roster includes Aerosmith, Steven Tyler, Jessie J, Kim Petras, Nessa Barrett and Jaden Hossler aka jxdn, among others. Rudolph serves as CEO and has brought in Jesse Peters as president. The two worked in adjacent management firms under the Maverick umbrella, the consortium of music managers put together by Guy Oseary in 2014.

“I’m thrilled to announce our new 724 Management venture with Live Nation.” Rudolph said. “Jesse, myself and our incredible team are dedicated to fostering a rich and valuable environment in which to nurture and support our artists both in development and throughout their careers. Offering greater resources, experience and opportunities than we ever have before we are focused on super serving our artists and providing them with every available pathway to success.”

Added Michael Rapino, president and CEO, Live Nation Entertainment: “Larry has made a huge impact on the artists he’s worked with over the years and we’re excited to continue our partnership into this next chapter. With Jesse at the helm and the great team they’ve built at 724 Management, the future looks bright.”

Black started at EMI Records as an A&R manager and was later director of A&R at the label until 1995. During both periods, Clive signed acts like Afrika Bambaataa, Mark Almond, Eternal, Mark Morrison and Babylon Zoo. Black then created the Postiva dance label within EMI when he returned as managing director. By 1997, Clive had personally signed and released seven No. 1 singles in the UK by six different artists. Black later left EMI and set up two companies, Blacklist Entertainment and Blacknight, with Sir Cliff Richard.

“I’m thrilled to announce our new 724 Management venture with Live Nation.” Rudolph said. “Jesse, myself and our incredible team are dedicated to fostering a rich and valuable environment in which to nurture and support our artists both in development and throughout their careers. Offering greater resources, experience and opportunities than we ever have before we are focused on super serving our artists and providing them with every available pathway to success.”

Added Michael Rapino, president and CEO, Live Nation Entertainment: “Larry has made a huge impact on the artists he’s worked with over the years and we’re excited to continue our partnership into this next chapter. With Jesse at the helm and the great team they’ve built at 724 Management, the future looks bright.”

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