Travis Scott sent a not-so-subtle message on Thursday when he handcuffed his upcoming album onto a muscular bodyguard.
The 32-year-old rapper – whose career imploded in 2021 with the Astroworld tragedy – teased his first album in four years by locking it in a briefcase emblazoned with the rumored title: 'Utopia.'
Scott's hulking bodyguard wore his new accessory well as he brooded behind the Sicko Mode artist and opened the door of his $1 million white Braubus G-Wagon, which is the only model currently in the United States.
He was accompanied by a bodyguard touting a briefcase with the word “Utopia” written in Scott’s handwriting on the front. This message was also matched by the same “Utopia” message on the bottom of Scott’s shoes.
This led to speculation that the bodyguard was touting the master copy of Scott’s upcoming album of the same name, with a source close to the rapper telling the venerated outlet that Scott planned to unveil the full reveal of the album “sometime this summer.”
Scott flashed another hint in the form of his footwear, as he sported a pair of Nike kicks with 'Utopia' stamped on each heel.
The rapper's producer Mike Dean also let a sneak peak slip on Instagram when he posted a since-deleted screenshot of his editing bay that appeared to show him hard at work on Utopia.
The Weeknd added fuel to fire by leaving a few lollipop emojis in Dean's comments section before the snap was taken down.
This shrewd marketing ploy from Scott will certainly fan the flames of excitement in his fanbase, who have been waiting nearly five years for him to release new music.
It comes after Travis earned a fresh dose of scrutiny for allegedly punching a sound engineer in the face.
In an interview with Fox New York, the victim of the attack said Scott flipped him off over a request to turn the music down in order to improve the quality, and then attacked him using a 'closed fist.'
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