SKYDECK VIDEO: Kid Rock, who led the boycott on Bud Light, photographed yesterday drinking Bud Light at Colt Ford concert in Nashville KossyDerrickBlog KossyDerrickEnt

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Friday, August 18, 2023

SKYDECK VIDEO: Kid Rock, who led the boycott on Bud Light, photographed yesterday drinking Bud Light at Colt Ford concert in Nashville

Information reaching Kossyderrickent has it that Kid Rock, who led the boycott on Bud Light, photographed yesterday drinking Bud Light at Colt Ford concert in Nashville.

"Kid Rock has gone woke," Ben Collins of NBC News wrote on X, formerly Twitter, sharing a story from TMZ that reported on Kid Rock holding a Bud Light can.

On Friday, TMZ obtained photos that captured Kid Rock holding Bud Light while attending Colt Ford's show in Nashville, Tennessee, the previous night. Kid Rock, 52, whose given name is Robert James Ritchie, was seen at the Skydeck concert venue while drinking from and holding a can of Bud Light.

Weeks after Mulvaney’s post — in which she promoted Bud Light’s contest to win $15,000 — Anheuser-Busch CEO Brendan Whitworth issued a statement saying the company “never intended to be a part of a discussion that divides people.”

“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew. We’re honored to be part of the fabric of this country,” Whitworth said, adding that instead of any division, “we are in the business of bringing people together over a beer.”

The photos came several months after he posted a video in which he shot up several cases of Bud Light in response to the beer's decision to partner with Mulvaney, a transgender influencer and activist.

"Grandpa is feeling a little frisky today. Let me tell you as clear and concise as possible," Kid Rock said in the video shared to social media in May. "F*** Bud Light and f*** Anheuser-Busch."

“Grandpa’s feeling a little frisky today. Let me say something to all you and be as clear and concise as possible,” Rock said in the Twitter clip before taking aim at the beverages with a firearm. He then turned back to the camera, stating, “ F—k Bud Light and f—k [brewing company] Anheuser-Busch.”

Two days prior to Rock’s outburst, influencer Dylan Mulvaney, who is transgender, appeared in sponsored post for Bud Light as part of the company’s March Madness campaign. The ensuing backlash led to “more bullying and transphobia than I ever could’ve imagined,” she said in an Instagram video the following month. 

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