Chinese react as McDonald's did collab with Gundam in China KossyDerrickBlog KossyDerrickEnt

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Monday, November 6, 2023

Chinese react as McDonald's did collab with Gundam in China

Chinese react as McDonald's did collab with Gundam in China.

Mc Donald’s Japan’s “Welcome to Char’s McDonald’s.” campaign was awarded the Promotion Licensee award at the Japan Character Award 2023.

The Japan Character Award was established in 2009 to promote the value of the licensing business and to contribute to a sustainable growth of the field. Each year it selects the best domestic licensed brands and characters and holds an award ceremony and an exposition.
The Promotion Licensee award is given to the licensee (company or product) that has had the most significant results in advertisement or sales campaigns involving characters.

“Welcome to Char’s McDonald’s.” is a limited-time campaign that started on Wednesday, June 22, 2022, where McDonald’s Japan collaborated with Char Aznable from Mobile Suit Gundam. In addition to six types of collaboration food items, the design of the packaging and cups those items came in was based on Char’s Mobile Suit. Char also appeared in the TV commercial, and the campaign featured the AR content “Gundam 100 Characters Test,” as well.

This time the campaign is giving away a “QMSV Mini RX-78-2 GUNDAM Ver. ANGUS" when purchasing the Cheese Angus Thick Beef Burger Set for 59.9 yuan via the official McDonald's app as a gift.

The promotion has been extended from its original end of October 10th to October 30th, 2023.

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