Tabloid confirms Trevor Noah 'Visit South Africa' advert video production cost R34M KossyDerrickBlog KossyDerrickEnt


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Friday, November 10, 2023

Tabloid confirms Trevor Noah 'Visit South Africa' advert video production cost R34M

Information reaching Kossyderrickent has it that Tabloid confirms Trevor Noah 'Visit South Africa' advert video production costs R34 million.

The plan by the Tourism Business Council of South Africa (TBCSA) to have the Emmy Award winning comedian promote South Africa as a tourist destination was unveiled earlier this week.

But the hefty price tag provoked a barrage of criticism of the government, at a time when power cuts are wreaking havoc on Africa’s most industrialised nation and people are struggling with rising food and fuel costs.

The government says it is neither paying for nor sponsoring the advert. The production value of the commercial is unquestionable. The spot features breathtaking scenes of some of South Africa’s most scenic locations and highlights the beautify of our country. Trevor Noah’s does not disappoint, as he answers some of the most stereotypical “tourist questions” about our nation.

Viewers from across the world began quoting the video and saying they wanted to visit just because of what they’d seen. South African viewers even joked that the ad made them want to “Visit South Africa” even though they live here!

There was already controversy in the media even before we caught a glimpse of the new commercial. In September 2023, it was widely reported that Trevor Noah was about to pocket R33 million for a new advert that would inspire people around the world to visit South Africa. The reports were met with intense debate, as some felt as if the fee was exorbitant. Noah eventually clarified that the reports were inaccurate. Tourism South Africa seemed to hint that the R33 million total was the overall budget for the production, and not his fee (and that it didn’t come from taxpayers’ pockets!).

Fast forward two months and South Africans got to see the ad for the very first time. Anele Mdoda shared it on her X account with a caption reading “Come to South Africa” and the 95-second long instantly got the nation laughing. In the ad, the former Daily Show presenter answers questions about Mzansi from people around the world who want to know if they should visit his home country.

TBCSA, a private umbrella tourism organisation, said the proposed deal would be “wholly funded” by the body “if and when the parties ultimately agree on a common strategy”.

The advert aims to boost the country’s battered tourism sector, which has not fully recovered since the coronavirus pandemic. Thursday 9 November was a busy day for South African comedian, Trevor Noah. He kicked off the day by launching his new podcast on Spotify, titled What Now. The first guest on the new podcast was Hollywood superstar, Dwayne Johnson and the episode has already gone viral. But that’s not the only new release that’s set to get tongues wagging. Noah’s new big-budget advert promoting tourism in South Africa has just gone live and the early impressions are positive!

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