Anitta, Beyoncé, BTS’ Jimin and Nancy Ajram are all rumored to attend the reopening of “Tiffanny & Co” in New York

Anitta, Beyoncé, #BTS’ Jimin and Nancy Ajram are all rumored to attend the reopening of “Tiffanny & Co” in New York. 

The pre-inauguration took place earlier today and the official reopening will take place this Friday.

The news that Beyoncé and Jay-Z will work for Tiffany was announced in Harper’s Bazaar this week. They will work alongside actress Anya Taylor-Joy and Olympic skier and model Eileen Gu. Thus, Tiffany is undergoing a rebranding as management hoped to attract more younger people.

There will be new merchandise, such as engagement rings for men as well as silver chain-link necklaces and $1,500 bracelets. It is likely that management of LVMH will do the same gradual approach used when Louis Vuitton was acquired. Today Louis Vuitton is a beloved brand that has much fine apparel in addition to handbags and luggage. One hoped that the same care will be bestowed on Tiffany.