The 23-track set, released on October 14 under Quality Control Music and Motown Records, runs about 65 minutes and boasts guest appearances from Future, EST Gee, Young Thug, Jeremih, Nardo Wick, Pooh Shiesty, Friday and Rylo Rodriguez. It’s Only Me’s cover art resembles a landscape painting that depicts a Mount Rushmore of Lil Baby, hovering over an image of the woozy-sounding rapper in nature, seated on a large rock.
It appears Lil Baby will lock down another No. 1 album.
According to projections shared by Hits Daily Double, the 27-year-old rapper is expected to top the Billboard 200 with It’s Only Me. The project, which arrived Friday, is expected to move 185,000 to 210,000 units its first week, which would mark the seventh- or eighth-biggest debut of 2022, so far.
It’s Only Me will also become his third project to top the chart, following 2020’s My Turn and last year’s The Voice of the Heroes with Lil Durk; the former earned 197,000 album-equivalent units in its first seven days, and the latter moved 185,000. For comparison, his debut album—2018’s Harder Than Ever—debuted at No. 3 with 71,000 units.
“I could’ve put 15 songs out and just added seven more songs then put out another album,” he acknowledged. “I could put out two albums in no time. But I haven’t put nothing out in two years. It’s almost really going on three (years). … I’m not going to drop a deluxe.”
It’s Only Me’s release comes as the 27-year-old born Dominique Jones continues to soar. His smash single with rapper Gunna, “Drip Too Hard,” was recently certified Diamond with sales of over 10 million copies. The “Yes Indeed,” “We Paid” and “The Bigger Picture” recording artist just closed out this year’s One Musicfest and released the FIFA World Cup’s official 2022 theme song, “The World is Yours to Take.”
The Grammy winner and co-headliner of the One of Them Ones tour with Chris Brown is the subject of a feature documentary, Untrapped, now streaming on Prime Video. Lil Baby is also co-producing the new BET+ unscripted series, The Impact Atlanta, and is featured in the Call of Duty: Modern Warfare II “Squad Up’ commercial.
The founder of the 4PF record label — who recently took home an MTV VMA for best hip-hop video alongside Nicki Minaj for “Do We Have a Problem” — Lil Baby utilizes the majority of It’s Only Me to shine light on his success, influence, family and intentions to not backtrack to his humble beginnings, growing up in Atlanta’s Oakland City area or doing prison time for drug charges. Fans can expect a more lyrically astute, confident rapper who knows his value and reminds the listener throughout his new project that with great power comes great responsibility.
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