Information reaching Kossyderrickent has it that Kanye West showed Adidas executives a p*rn clip and leaked footage of their meeting in his new documentary ‘Last Week.’ (Read More Here).
The company did not mention the controversy but said "successful partnerships are rooted in mutual respect and shared values".
The rapper and fashion designer responded on Instagram, claiming the firm "stole" his designs.
That post now appears to have been deleted.
Adidas told the BBC it had made the decision to put the partnership under review after "repeated efforts to privately resolve the situation."
A spokesperson for the German sportswear company also said that the "Adidas Yeezy partnership is one of the most successful collaborations in our industry's history."
In his Instagram post, Mr West also used a strong expletive, adding "I AM ADIDAS."
Earlier this week, he was criticised after he presented a collection at Paris Fashion Week that included T-shirts with the slogan "White Lives Matter".
The phrase Black Lives Matter, which represents opposition to racism and police brutality, was widely used after George Floyd, an unarmed black man, was killed by a police officer in Minneapolis in the summer of 2020.
Vogue's Gabriella Karefa-Johnson, who is global fashion editor-at-large at the fashion magazine, was among those who criticised West over the T-shirts, calling the move "hugely irresponsible."
In response, Mr West responded by lashing out at Ms Karefa-Johnson and posted photographs of her mocking her appearance to his 17.9 million followers.
In a statement, Vogue said it "stands with Gabriella Karefa-Johnson".
"She was personally targeted and bullied. It is unacceptable. Now, more than ever, voices like hers are needed and in a private meeting with Ye today she once again spoke her truth in a way she felt best, on her terms."
“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period,” the company said in a statement.
Adidas announced its partnership with West in 2013. The rapper cemented his relationship with the German brand in 2016 to manufacture and distribute items from his Yeezy clothing line.
He’s recently been publicly critical of the company and its CEO, accusing the sportswear brand of not giving him enough control over the line and telling CNBC “they were copying my ideas.”
In the past few months, West has gone on a social media tirade against the company, calling out CEO Kasper Rorsted and posting pictures of board members. In early September, Kanye posted a doctored image of a New York Times front page falsely claiming Rorsted had died.
West responded Thursday to CNBC’s story on the latest Adidas statement in an explicit Instagram post, saying “F-------- ADIDAS I AM ADIDAS.”
The company has said the partnership with Yeezy is one of the most successful collaborations in the history of the industry.
“Yeezy notified Gap of its concerns in August and gave the company a contractually-designated 30 days to cure its breaches,” Nicholas Gravante, a lawyer for West, told CNBC at the time. Gravante said Gap took no action on the concerns, so Yeezy ended the relationship.
Gravante didn’t immediately respond to a request for comment Thursday on the Adidas update or West’s response.
West’s sneaker and apparel business with Adidas AG and Gap was recently valued at between $3.2 billion and $4.7 billion by UBS Group AG, according to a private document reviewed by Bloomberg.
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