As the girl group BLACKPINK entered the 7th year of their contract with their agency YG Entertainment (YG), whether or not to renew their contract has emerged as a major concern in the K-pop market. A brokerage firm even issued a report stating that "smooth progress is expected", but it is expected that there will be considerable pains until the actual renewal of the contract. It is because they are preparing to give them a huge down payment in the overseas market, so YG has to bear a huge burden to gain an edge in the money game.
Blackpink, who debuted on August 8, 2016, will have their contract expire in August. Regarding this, on the 19th, NH Investment & Securities said, "Despite the existence of various momentum, the stock price is still undervalued compared to competitors, reflecting concerns as Blackpink's contract expiration approaches, which is until August this year." There is no need to anticipate and react negatively in advance. Blackpink's contract renewal is expected to proceed smoothly, so it is time to put down excessive concerns."
However, according to the Munhwa Ilbo's coverage, the process of renewing BLACKPINK's contract with YG is not expected to be smooth. This is because the 'ransom price' of BLACKPINK, which has been reborn as a global star over the past 7 years, has risen tremendously. An industry insider familiar with the overseas market said, "I know that Lisa, who has an absolute influence in the Southeast Asian market, including her hometown Thailand, is willing to offer a guarantee of 100 billion won in China and other countries." Considering the size of the market, it is difficult to handle."
Of course, BLACKPINK members do not decide where to go simply by considering the size of the down payment. It is because it is easier to maintain their original form when they join hands with YG, which is the original agency and has the trademark 'Blackpink'. However, it is also inevitable that YG will offer them an appropriate level of down payment. This is because it is an artist's pride and an absolute indicator of their status.
Even considering such a situation, industry insiders predict that YG will have to offer a down payment of at least 20 billion won per member in order to catch Blackpink. Currently, they are on a world tour that mobilizes 1.5 million people. When calculated at an average of 120,000 won per ticket, the concert sales alone reach 180 billion won. In addition, considering the album sales, sound source revenue, other activities such as commercial shooting, the symbolism that YG will gain while maintaining Blackpink, and the market capitalization as a listed company, YG must present an astronomical down payment to renew the contract with Blackpink. is the middle opinion
Another industry insider said, “The contract renewal period is usually about 2 to 3 years. We have to calculate it,” he said.
YG's recent announcement of the launch of a new girl group, Baby Monster, also weighs on the analysis that it is a paving stone in view of difficulties in renewing a contract with Blackpink in the future. Compared to other major music agencies, YG has a thin player base. Recently, the number of groups that belonged to has decreased even more, with all of the group icons leaving YG. In this situation, if BLACKPINK can no longer accompany YG, it will inevitably suffer a huge blow. If this happens, there is a high possibility that they will try to minimize the damage by using Baby Monster as an alternative.
Meanwhile, Blackpink's current world tour will end in June. It is just two months before the expiration of the contract. This is why YG has no choice but to be busy.
No comments:
Post a Comment