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Thursday, May 11, 2023

New Pleasing advert featuring nail art by Nico Millado

New Pleasing advert featuring nail art by Nico Millado!

What makes a summer extra toasty, you may ask? If Mr. Styles can't be your beachside companion, here are some tips from the campaign images, taken by photographer Tom Johnson: Nail polish is a must, preferably in one–or more!–of the new shades launching. Are you feeling matcha-latte green, or a deep moody blue? Embellishing with cotton-candy tipped fingers is optional, but not a bad idea. With shade names like Beach Ball, Nonna's Sorbet, Harry's Chair, and Wet Bottoms, it's hard to not get a few NFSW ideas of what your summer will look like. And did I mention that the nail polishes are biodegradable? There will be no french-tipped seagulls here.

For the campaign, the Fleetwood Mac drummer and co-founder sports a variety of manicure styles. In one photo, he wears a purple top hat with a matching hippie-inspired outfit while surrounded by a bright backdrop. Styles tapped the legendary performer to star in the campaign for Pleasing's second collection, Shroom Bloom, out on March 15.

The new nail-polish collection — including Acid Drops Lucid Overnight Serum and Hand and Nail Balm — is designed to evoke "the feeling of lying in a park in early spring. The air feels cool, your senses are heightened. Perhaps, for the first time this year, you're truly noticing nature," according to press release from the company.

"Oh, I loved that. I kept the varnish on for two weeks! Back in the day in London, I used to wear nail polish and all sorts of stuff, and the attitude was, 'so what?' It didn't have anything to do with sexuality," he explained to Vogue. "It's not about that. It's about having fun."

Fleetwood was inspired by Pleasing's message of self-discovery and self-expression. The final and most important step in a summer worthy of the Gram, according to Harry? Some good, old fashioned relaxation. This is not the time to send emails on the beach, it's the time to get horribly sunburnt, bring your speaker to the waterfront, and lounge on a reclining beach chair until you're hot, uncomfortable, and a bit too tipsy after a few mojitos. Or, that would be the case if you didn't bring along your Pleasing Probiotic Soothing Spritz–a new product possibly better than that other spritz you've been sipping. Along with soothing botanical ingredients, this mist also contains bitter orange flower oil, which not only smells incredible, but also makes you feel like a human aperol spritz. And if that's not your summer goals, I don't know what is.

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