YouTuber Dhruv Rathee is a polarising figure—a fearless social media activist to some, and an anti-establishment troublemaker to others. He’s been sharing his bold political takes for nearly a decade, but it was his viral video ‘Is India becoming a dictatorship?’, released just before the Lok Sabha elections, that truly made him a phenomenon. Last week, he launched five new channels in Marathi, Kannada, Telugu, Tamil, and Bengali, all featuring dubbed versions of the viral video and gathering over 1.3 lakh subscribers within a day.
Rathee’s journey from niche creator to household name, and the virality of his Hindi-language videos, reflects the evolving landscape of media consumption and the increasing demand for opinionated, accessible political content among the Indian public
Raised in a middle-class family in Rohtak, 29-year-old Rathee has said in one of his videos that he had little interest in politics until he became acquainted with the India Against Corruption movement in 2011, spearheaded by Anna Hazare and Arvind Kejriwal. Back then, the Congress was in power, but Rathee was firmly ‘anti-establishment’ even then — in one of his early videos, he pronounced that he was “100% anti-Congress”.
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