PRIME, on the other hand, is owned by internet sensations, KSI and Logan Paul. And from all the hype both of them are showing through their socials, it seems like PRIME is on its way up the ladder. Now, a fellow ally of KSI pulled off an insane stunt to publicize PRIME even more against its competitor, Gatorade.
JiDion is a very popular YouTuber who has over 6.25 million subscribers. Popularly known for his pranking videos, JiDion pulled off an insane stunt in one of his recent videos. The video featured the YouTube star sneaking into the Chicago headquarters of the popular PepsiCo company.
JiDion surely has his way with words, and this was quite evident from the video. The YouTuber arrived in Chicago for the sole purpose of sneaking into the Gatorade Headquarters. He wanted to establish that his friend’s sports drink, PRIME, was better than Gatorade.
Fans have also certainly played their part in promoting Prime — with some even going to lengths to catch the attention of the two YouTubers.
Similarly, Jidion, who was announced as the first ‘Prime Squad’ member in June, has played his part in promoting the Prime drinks. In his most recent video, he’s even tricked Gatorade staff into tasting the hydration drink.
After the two former rivals KSI and Logan Paul came together as business partners, Prime has been absolutely flying off the shelves since its release. It’s fair to say nobody expected Prime to be where it is a year on — and it continues to reach new heights constantly.
Among being the official sports drink of the UFC and Arsenal football club, the beverage will even have its own Super Bowl commercial this year, making the two YouTube stars the first to advertise during the event.
Fans have also certainly played their part in promoting Prime — with some even going to lengths to catch the attention of the two YouTubers.
Similarly, Jidion, who was announced as the first ‘Prime Squad’ member in June, has played his part in promoting the Prime drinks. In his most recent video, he’s even tricked Gatorade staff into tasting the hydration drink.
Competition between two brands who have their foot in the same market always is interesting to watch. Both competitors go the extra mile to be the better one and out-maneuver their opponents. A recent such debacle that the world got to witness was between PRIME and Gatorade. The latter, as all know, is one of the biggest sporty energy drinks which is spread across 80 countries. And moreover, it is owned by PepsiCo.
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